group members present: Poppy, Rose, Christie, Brian, Grace
time: 3 hours
Today we have met to see how the writing is going for each of our sections as we have noticed that information is beginning to cross over. We have set a deadline for this to be finished by the end of Tuesday, ready to go over on Wednesday in order to redraft for friday. We have also began thinking about layout styles for when we have finished writing. We have booked a room for friday to go over visuals all together.
Monday, 19 May 2014
Friday, 16 May 2014
Friday 16th May
group members present: Rose, Poppy, Brian, Christie
Time: 3 hours
Today Rose and Poppy fed back to other group members about the trip to London. This meant we needed to edit our big idea to become more refined and simplistic and better suited to the consumer and Liberty staff. We used our initial idea and then completely stripped it back to the basics to produce our new idea incorporating the things we found out from our research such as the smile technology, the hot spots in the Liberty store and the influence of what the sales advisors and consumers want. This then led to us replanning our report structure and further splitting up the sections in order for us to research and write over the weekend.
Our aim is to have our first draft put together for Tuesday in order to begin redrafting and beginning our visual process.
Time: 3 hours
Today Rose and Poppy fed back to other group members about the trip to London. This meant we needed to edit our big idea to become more refined and simplistic and better suited to the consumer and Liberty staff. We used our initial idea and then completely stripped it back to the basics to produce our new idea incorporating the things we found out from our research such as the smile technology, the hot spots in the Liberty store and the influence of what the sales advisors and consumers want. This then led to us replanning our report structure and further splitting up the sections in order for us to research and write over the weekend.
Our aim is to have our first draft put together for Tuesday in order to begin redrafting and beginning our visual process.
Thursday 15th may
group members: Rose & Poppy
time: London day visit- 8am til 9pm
We haven't met over the past two days due to all researching and beginning to write our individual sections and researching further into the big idea.
Two group members have visited London today to collect more research on the consumer, Liberty store and its competitors. During the visit we spoke to two sales advisors and five consumers from each store we visited, asking about their opinions on technology, customer experience and loyalty. the first place we visited was Selfridges, looking at the way it is creating a new experience through the 'Fragrance Lab.' The lab ignites the senses and provides a unique and personal experience for the consumer- this was really influential to our big idea providing us with examples of ways to engage the consumer on a technological level but whist still keeping the one-on-one and physicality of a purchase. We also visited John Lewis the '150 years of John Lewis' exhibition- giving us an insight on how the department store started and how they see the future of John Lewis, giving us more ideas of technological advancements that can be used for the current brief. We were particularly engaged by the smile technology tv which was a video on screen that only played when the consumer smiled at it- this could be used within visual merchandising inside Liberty. We also spent a lot of time inside Liberty, studying the consumer journey, purchasing hotspots and asking sales assistants questions on what they think makes Liberty different from the competition- and how they think the store could benefit from in store smartphone engagement.
Other store visits were:
House Of Fraser
Debenhams
Hamleys
Harrods
Burberry
We visited competitor stores which gave a unique experience for the consumer, looking at ways they are using technology to increase loyalty. We also made observations in each store on phone usage/how many people had their phones out during their shopping experience and at what points.
Overall the day was really influential, it has made us realise that our current big idea is too advanced for the Liberty store so this needs to be edited.
time: London day visit- 8am til 9pm
We haven't met over the past two days due to all researching and beginning to write our individual sections and researching further into the big idea.
Two group members have visited London today to collect more research on the consumer, Liberty store and its competitors. During the visit we spoke to two sales advisors and five consumers from each store we visited, asking about their opinions on technology, customer experience and loyalty. the first place we visited was Selfridges, looking at the way it is creating a new experience through the 'Fragrance Lab.' The lab ignites the senses and provides a unique and personal experience for the consumer- this was really influential to our big idea providing us with examples of ways to engage the consumer on a technological level but whist still keeping the one-on-one and physicality of a purchase. We also visited John Lewis the '150 years of John Lewis' exhibition- giving us an insight on how the department store started and how they see the future of John Lewis, giving us more ideas of technological advancements that can be used for the current brief. We were particularly engaged by the smile technology tv which was a video on screen that only played when the consumer smiled at it- this could be used within visual merchandising inside Liberty. We also spent a lot of time inside Liberty, studying the consumer journey, purchasing hotspots and asking sales assistants questions on what they think makes Liberty different from the competition- and how they think the store could benefit from in store smartphone engagement.
Other store visits were:
House Of Fraser
Debenhams
Hamleys
Harrods
Burberry
We visited competitor stores which gave a unique experience for the consumer, looking at ways they are using technology to increase loyalty. We also made observations in each store on phone usage/how many people had their phones out during their shopping experience and at what points.
Overall the day was really influential, it has made us realise that our current big idea is too advanced for the Liberty store so this needs to be edited.
Tuesday, 13 May 2014
Tuesday 13th May
Posted by Christie-
two articles which have influenced our idea..
https://retailminded.com/engaging-5-senses-customers/
http://www.samsung.com/uk/business-images/resource/white-paper/2013/11/SamsungRetailWhitePaper-0.pdf
two articles which have influenced our idea..
https://retailminded.com/engaging-5-senses-customers/
http://www.samsung.com/uk/business-images/resource/white-paper/2013/11/SamsungRetailWhitePaper-0.pdf
Monday, 12 May 2014
Monday 12th May
Posted by Rose- During the seminars today Christie and I have put together mind maps of our big idea, helping to bring idea together.
This session has made us realise that our idea may be too complicated to understand and needs to be stripped back. It has given us the main focus of our idea- to enhance the one-on-one with consumer and brand, creating convenience and editing the consumer journey to be much more personal.
Here are some images of our mindmaps..
This session has made us realise that our idea may be too complicated to understand and needs to be stripped back. It has given us the main focus of our idea- to enhance the one-on-one with consumer and brand, creating convenience and editing the consumer journey to be much more personal.
Here are some images of our mindmaps..
Monday 12th May
Group members present: Rose, Poppy, Grace, Christie, Brian
Time: 2 hours
Today we have split up our Fashion history poster to each speak about in tomorrows presentation. We have also split up the writing sections for the retail report which is as follows:
Intro: all together
About the brand:
general background on liberty- Brian
loyalty theory- Poppy
liberty online prescence/current loyalty schemes- Poppy
SWOT (current smartphone technology)- Grace
perceptual map on loyalty schemes- Poppy
competitor case studies- Rose
New technologies/smartphone usage in store- Rose
Consumer:
current consumer/insights- Christie
consumer profile- Christie
Digital Habits- Christie
The Big Idea:
Summary of Idea
The consumer decision journey- Grace
instore mockups/ visualisation/ display- All
post purchase ideas/marketing and advertising- Rose
The 5cs- Brian
Press release
Conclusion- all together
Time: 2 hours
Today we have split up our Fashion history poster to each speak about in tomorrows presentation. We have also split up the writing sections for the retail report which is as follows:
Intro: all together
About the brand:
general background on liberty- Brian
loyalty theory- Poppy
liberty online prescence/current loyalty schemes- Poppy
SWOT (current smartphone technology)- Grace
perceptual map on loyalty schemes- Poppy
competitor case studies- Rose
New technologies/smartphone usage in store- Rose
Consumer:
current consumer/insights- Christie
consumer profile- Christie
Digital Habits- Christie
The Big Idea:
Summary of Idea
The consumer decision journey- Grace
instore mockups/ visualisation/ display- All
post purchase ideas/marketing and advertising- Rose
The 5cs- Brian
Press release
Conclusion- all together
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