Time: 3hours
Today we have been conducting primary research around Nottingham, visiting stores that we think are the Liberties competitors, places that the consumer would also go to and stores that give a good experience asking questions to the consumer and sales advisers. We conducted questionnaires in John Lewis, House of Fraser, Debenhams, Waitrose, The Disney Store and Hopewells asking questions about Smartphones and Loyalty within store. We also sent out a questionnaire online to a 35-45 age group (the Liberties target age group) in order to broaden our consumer research, to view our questionnaire online click here: https://roseemilyjohnson.typeform.com/to/vLdUDu.
We also booked our coach tickets for London for next thursday to do further consumer research.
No comments:
Post a Comment