Group members present: Rose, Poppy, Grace, Christie, Brian
Time: 2 hours
Today we have split up our Fashion history poster to each speak about in tomorrows presentation. We have also split up the writing sections for the retail report which is as follows:
Intro: all together
About the brand:
general background on liberty- Brian
loyalty theory- Poppy
liberty online prescence/current loyalty schemes- Poppy
SWOT (current smartphone technology)- Grace
perceptual map on loyalty schemes- Poppy
competitor case studies- Rose
New technologies/smartphone usage in store- Rose
Consumer:
current consumer/insights- Christie
consumer profile- Christie
Digital Habits- Christie
The Big Idea:
Summary of Idea
The consumer decision journey- Grace
instore mockups/ visualisation/ display- All
post purchase ideas/marketing and advertising- Rose
The 5cs- Brian
Press release
Conclusion- all together
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